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WIX · Wix.com Ltd.

Everything on this page is public record — SEC Form 4 filings and congressional disclosures — alongside any INSIDER SCANNER research case for this company.

Open-market buys8
Open-market sells15
Total purchased$185,719
Unique insiders buying6
Most senior buyerCEO
Avg price paid$59.89
Research cases0
Last filing2026-09-01

Average price paid is weighted by shares, so a large purchase counts for more than a small one. It is what insiders reported paying, not a target or a fair value.

Insider flow: Net selling by value — a count of disclosed transactions, not a rating or a recommendation.

Insider transaction timeline

Every reported transaction, positioned by trade date. Purchases sit above the axis, sales below; circle area is proportional to dollar value. No share-price line is drawn — this feed carries transaction prices only, and a price history inferred from them would imply market data the filings do not contain.

Open-market purchase Open-market sale
2026-08-24 — Zohar Nir · sold 974 @ $85.28 2026-08-25 — Zohar Nir · sold 13,743 @ $85.22 2026-08-25 — Zohar Nir · sold 15,283 @ $85.92 2026-08-27 — Gutler Ron · sold 269 @ $86.51 2026-08-27 — Gutler Ron · sold 3,901 @ $85.93 2026-08-27 — Gutler Ron · sold 704 @ $85.08 2026-08-27 — Gutler Ron · sold 844 @ $83.00 2026-08-31 — Abrahami Avishai · bought 55 @ $59.89 2026-08-31 — Abrahami Avishai · bought 654 @ $59.89 2026-08-31 — Zohar Nir · bought 271 @ $59.89 2026-08-31 — Zohar Nir · bought 376 @ $59.89 2026-08-31 — Shemesh Lior · bought 456 @ $59.89 2026-08-31 — Shai Omer · bought 490 @ $59.89 2026-08-31 — Even-Haim Yaniv · bought 320 @ $59.89 2026-08-31 — Meyer Shelly B · bought 479 @ $59.89 2026-09-01 — Abrahami Avishai · sold 55 @ $95.00 2026-09-01 — Abrahami Avishai · sold 654 @ $95.00 2026-09-01 — Zohar Nir · sold 271 @ $95.00 2026-09-01 — Zohar Nir · sold 376 @ $95.00 2026-09-01 — Shemesh Lior · sold 456 @ $95.00 2026-09-01 — Shai Omer · sold 490 @ $95.00 2026-09-01 — Even-Haim Yaniv · sold 320 @ $95.00 2026-09-01 — Meyer Shelly B · sold 479 @ $95.00
2026-08-242026-09-01

Insider cost basis

Share-weighted average price across 8 reported purchases, with the full range of prices paid. Purchases only — averaging a sale into an "insider cost" would describe a price nobody paid.

$59.89 $59.89
$59.89 weighted average insider purchase price

Insider participation

One row per insider, one cell per reported transaction, shaded by value. Repeat buying and activity clustered in time are visible at a glance.

Zohar Nir President
Gutler Ron Director
Abrahami Avishai Chief Executive Officer, Director
Shemesh Lior CFO
Shai Omer CMO
Even-Haim Yaniv CTO
Meyer Shelly B Chief People Officer
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The analysis built on top of these filings

The filings above are public record and stay public here. What an account adds for $WIX is the reading of them — and for this company, that is what the list below says it is, no more.

  • Insider cost basisShare-weighted average price paid across the 8 reported purchases, with the full range, against the current price.
  • Insider participationWho bought, how often, and how the buying is distributed across the people filing — one person repeating is not several agreeing.
  • Transaction timelineThe [{'transaction_date': '2026-09-01', 'insider_name': 'Abrahami Avishai', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 55.0, 'price': 95.0, 'value': 5225.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Abrahami Avishai', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 654.0, 'price': 95.0, 'value': 62130.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market sell', 'shares': 271.0, 'price': 95.0, 'value': 25745.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market sell', 'shares': 376.0, 'price': 95.0, 'value': 35720.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Shemesh Lior', 'insider_title': 'CFO', 'transaction_type': 'Open-market sell', 'shares': 456.0, 'price': 95.0, 'value': 43320.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Shai Omer', 'insider_title': 'CMO', 'transaction_type': 'Open-market sell', 'shares': 490.0, 'price': 95.0, 'value': 46550.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Even-Haim Yaniv', 'insider_title': 'CTO', 'transaction_type': 'Open-market sell', 'shares': 320.0, 'price': 95.0, 'value': 30400.0, 'is_buy': False}, {'transaction_date': '2026-09-01', 'insider_name': 'Meyer Shelly B', 'insider_title': 'Chief People Officer', 'transaction_type': 'Open-market sell', 'shares': 479.0, 'price': 95.0, 'value': 45505.0, 'is_buy': False}, {'transaction_date': '2026-08-31', 'insider_name': 'Abrahami Avishai', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market buy', 'shares': 55.0, 'price': 59.89, 'value': 3293.95, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Abrahami Avishai', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market buy', 'shares': 654.0, 'price': 59.89, 'value': 39168.06, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market buy', 'shares': 271.0, 'price': 59.89, 'value': 16230.19, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market buy', 'shares': 376.0, 'price': 59.89, 'value': 22518.64, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Shemesh Lior', 'insider_title': 'CFO', 'transaction_type': 'Open-market buy', 'shares': 456.0, 'price': 59.89, 'value': 27309.84, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Shai Omer', 'insider_title': 'CMO', 'transaction_type': 'Open-market buy', 'shares': 490.0, 'price': 59.89, 'value': 29346.1, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Even-Haim Yaniv', 'insider_title': 'CTO', 'transaction_type': 'Open-market buy', 'shares': 320.0, 'price': 59.89, 'value': 19164.8, 'is_buy': True}, {'transaction_date': '2026-08-31', 'insider_name': 'Meyer Shelly B', 'insider_title': 'Chief People Officer', 'transaction_type': 'Open-market buy', 'shares': 479.0, 'price': 59.89, 'value': 28687.31, 'is_buy': True}, {'transaction_date': '2026-08-27', 'insider_name': 'Gutler Ron', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 269.0, 'price': 86.51, 'value': 23271.19, 'is_buy': False}, {'transaction_date': '2026-08-27', 'insider_name': 'Gutler Ron', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 3901.0, 'price': 85.93, 'value': 335212.93, 'is_buy': False}, {'transaction_date': '2026-08-27', 'insider_name': 'Gutler Ron', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 704.0, 'price': 85.08, 'value': 59896.32, 'is_buy': False}, {'transaction_date': '2026-08-27', 'insider_name': 'Gutler Ron', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 844.0, 'price': 83.0, 'value': 70052.0, 'is_buy': False}, {'transaction_date': '2026-08-25', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market sell', 'shares': 13743.0, 'price': 85.22, 'value': 1171178.46, 'is_buy': False}, {'transaction_date': '2026-08-25', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market sell', 'shares': 15283.0, 'price': 85.92, 'value': 1313115.36, 'is_buy': False}, {'transaction_date': '2026-08-24', 'insider_name': 'Zohar Nir', 'insider_title': 'President', 'transaction_type': 'Open-market sell', 'shares': 974.0, 'price': 85.28, 'value': 83062.72, 'is_buy': False}] reported transactions plotted over the window rather than listed, so concentration is visible.

Not available for WIX today: no research case — nothing here has cleared the scoring threshold. Both appear on this page on their own if that changes.

A free account opens all of it.

Not financial advice. This page reports public filings and past research output. It is not a recommendation to buy or sell, and no price target here is a prediction. Trade at your own risk.