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W · Wayfair Inc.

Everything on this page is public record — SEC Form 4 filings and congressional disclosures — alongside any INSIDER SCANNER research case for this company.

Open-market buys0
Open-market sells12
Research cases0
Last filing2026-10-12

Insider flow: Selling only — a count of disclosed transactions, not a rating or a recommendation.

Insider transaction timeline

Every reported transaction, positioned by trade date. Purchases sit above the axis, sales below; circle area is proportional to dollar value. No share-price line is drawn — this feed carries transaction prices only, and a price history inferred from them would imply market data the filings do not contain.

Open-market purchase Open-market sale
2026-10-01 — Tan Fiona · sold 7,000 @ $102.18 2026-10-02 — Blotner Jon · sold 6,056 @ $104.13 2026-10-12 — Conine Steven · sold 5,050 @ $103.66 2026-10-12 — Conine Steven · sold 8,651 @ $104.91 2026-10-12 — Conine Steven · sold 39,106 @ $105.81 2026-10-12 — Conine Steven · sold 15,599 @ $106.68 2026-10-12 — Conine Steven · sold 594 @ $107.31 2026-10-12 — Shah Niraj · sold 5,050 @ $103.66 2026-10-12 — Shah Niraj · sold 8,651 @ $104.91 2026-10-12 — Shah Niraj · sold 39,108 @ $105.81 2026-10-12 — Shah Niraj · sold 15,597 @ $106.68 2026-10-12 — Shah Niraj · sold 594 @ $107.31
2026-10-012026-10-12

Insider participation

One row per insider, one cell per reported transaction, shaded by value. Repeat buying and activity clustered in time are visible at a glance.

Conine Steven Director
Shah Niraj Chief Executive Officer, Director
Tan Fiona Chief Technology Officer
Blotner Jon Pres., Commercial & Operations
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The analysis built on top of these filings

The filings above are public record and stay public here. What an account adds for $W is the reading of them — and for this company, that is what the list below says it is, no more.

  • Transaction timelineThe [{'transaction_date': '2026-10-12', 'insider_name': 'Conine Steven', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 5050.0, 'price': 103.66, 'value': 523483.0, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Conine Steven', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 8651.0, 'price': 104.91, 'value': 907576.41, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Conine Steven', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 39106.0, 'price': 105.81, 'value': 4137805.86, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Conine Steven', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 15599.0, 'price': 106.68, 'value': 1664101.32, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Conine Steven', 'insider_title': 'Director', 'transaction_type': 'Open-market sell', 'shares': 594.0, 'price': 107.31, 'value': 63742.14, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Shah Niraj', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 5050.0, 'price': 103.66, 'value': 523483.0, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Shah Niraj', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 8651.0, 'price': 104.91, 'value': 907576.41, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Shah Niraj', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 39108.0, 'price': 105.81, 'value': 4138017.48, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Shah Niraj', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 15597.0, 'price': 106.68, 'value': 1663887.96, 'is_buy': False}, {'transaction_date': '2026-10-12', 'insider_name': 'Shah Niraj', 'insider_title': 'Chief Executive Officer, Director', 'transaction_type': 'Open-market sell', 'shares': 594.0, 'price': 107.31, 'value': 63742.14, 'is_buy': False}, {'transaction_date': '2026-10-02', 'insider_name': 'Blotner Jon', 'insider_title': 'Pres., Commercial & Operations', 'transaction_type': 'Open-market sell', 'shares': 6056.0, 'price': 104.13, 'value': 630611.28, 'is_buy': False}, {'transaction_date': '2026-10-01', 'insider_name': 'Tan Fiona', 'insider_title': 'Chief Technology Officer', 'transaction_type': 'Open-market sell', 'shares': 7000.0, 'price': 102.18, 'value': 715260.0, 'is_buy': False}] reported transactions plotted over the window rather than listed, so concentration is visible.

Not available for W today: no reported open-market purchases in this window, so there is no insider cost basis to compute; no research case — nothing here has cleared the scoring threshold. Both appear on this page on their own if that changes.

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Not financial advice. This page reports public filings and past research output. It is not a recommendation to buy or sell, and no price target here is a prediction. Trade at your own risk.